Cash flow
The money that actually moved in and out of your bank account over a period.
Last reviewed 12 September 2026
Cash flow tracks real movement of money: invoices collected, salaries paid, subscriptions charged. It ignores promises — an invoice you sent last week is not cash flow until the money lands.
Founders run out of cash, not out of profit. That is why a cash flow view is the first thing a founder dashboard should show.
Example
You invoiced €40,000 in March but collected €18,000. March cash inflow is €18,000.
Frequently asked
What is cash flow?+
The money that actually moved in and out of your bank account over a period. Cash flow tracks real movement of money: invoices collected, salaries paid, subscriptions charged. It ignores promises — an invoice you sent last week is not cash flow until the money lands. Founders run out of cash, not out of profit. That is why a cash flow view is the first thing a founder dashboard should show.
Why does cash flow matter for founders?+
Founders run out of cash, not out of profit. That is why a cash flow view is the first thing a founder dashboard should show.
Related terms
Cash gap
A period when money leaves faster than it arrives and your balance goes negative.
Runway
How many months your current cash lasts at your current burn rate.
Accrual accounting
Recording revenue and costs when they are earned or incurred, not when cash moves.
Net profit
What remains after every cost, including tax and interest.
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