Revenue€52k
True margin34%
You see revenue, but not the real margin
A project can look successful until employee time, contractors, revisions and management are included.
Financial dashboards for agencies
See which clients make money — and where cash gets stuck.
Sumzee brings your agency’s revenue, delivery costs, invoices and payments into one financial view.
Track profit, project margins and upcoming cash — without rebuilding spreadsheets every month.
= sumzeeSample agency data
Revenue
€124,700+12% · positive
Gross margin
47%−3 pp · negative
Net profit
€16,800+4% · positive
Cash
€42,300−8% · negative
Cash forecast · next 90 daysPotential gap · week 7
| Project | Revenue | Margin |
|---|---|---|
| Brand retainer | €38,000 | 56% |
| Website build | €52,000 | 34% |
| Campaign launch | €27,000 | 18% · low |
The problem
Revenue is growing. Why doesn’t the bank balance feel better?
Revenue, team costs, invoices and project data live in different places. The monthly P&L can look healthy while cash is falling or a client is quietly losing money.
Profit+€16.8k
Cash−8%
Profit and cash tell different stories
The agency may report a profit while waiting weeks for clients to pay — with payroll and taxes due first.
Exports07
Versions04
Reports take too long to rebuild
Every month starts with exports, spreadsheet updates and questions about which version of the numbers is correct.
Today€42.3k
Week 7Risk
Decisions are made without a forward view
Hard to decide on hires, contractor capacity or new expenses without seeing upcoming cash.
From reporting to decisions
A financial dashboard should tell you what to do next.
Sumzee connects the numbers behind the agency so the monthly review leads to clear actions — not another round of spreadsheet reconciliation.
P&LAre we making a profit?
Project marginWhich clients generate the strongest margins?
Budget vs actualWhich projects are running over budget?
Cost breakdownWhere are delivery costs increasing?
ReceivablesHow much do clients still owe us?
Cash forecastWill we have enough cash for payroll and taxes?
ScenarioCan we afford to hire?
Service economicsWhich services should we grow?
What you can see
One view of agency profit, cash and project margins.
The dashboard is built around your business model and available data. The metrics are agreed before the first version is built.
Company performance
See whether revenue growth is producing profit growth — and which cost categories explain the difference.
Revenue
Tracked monthly
Gross profit
Tracked monthly
Operating expenses
Tracked monthly
Net profit
Tracked monthly
Actual versus plan
Tracked monthly
Monthly trends
Tracked monthly
Example
A revenue-only report says the agency had a good month.
The connected dashboard shows what needs attention.
| Metric | Result | Change | Interpretation |
|---|---|---|---|
| Revenue | €125,000 | +12% | positive · Growth is strong |
| Gross margin | 47% | −3 pp | negative · Delivery became less efficient |
| Net profit | €16,750 | −2% | negative · Revenue growth did not improve profit |
| Cash in 6 weeks | €9,500 | — | warning · Possible cash pressure |
| Accounts receivable | €71,000 | +24% | warning · More revenue remains uncollected |
| Lowest project margin | 18% | −9 pp | negative · One project requires attention |
What the CEO can do next:
- Review the scope and delivery cost of the 18% margin project.
- Follow up on the largest unpaid invoices.
- Update the six-week cash forecast.
- Reconsider new fixed costs until collections improve.
The goal is not more financial data. It is a shorter path from a number to a decision.
One source of truth
Built around the tools your agency already uses.
Sumzee organises your data in an Airtable base and builds the financial dashboard on top of it. Data sources, updates and reporting rules are agreed during setup.
Your existing data
Accounting exportsBank statementsInvoicesSheetsNotionAirtableProject dataTime tracking
Sumzee financial base
Revenue, costs, clients, projects, invoices and payments are organised using agreed categories and reporting rules.
CEO dashboard
Profit, cash flow and project margins are available in one connected management view.
The level of automation depends on the tools and data available. The setup is planned before development begins.
A good fit
Built for agencies that have outgrown disconnected spreadsheets.
- You manage projects, retainers or both.
- You have employees, contractors or a mixed delivery team.
- Your financial reporting takes hours to assemble.
- You cannot easily see profit by client or project.
- Client payment timing makes cash difficult to predict.
- Your data sits across several tools or legal entities.
- You need management reporting but do not have a large internal finance team.
What Sumzee is not
- It is not bookkeeping or tax filing.
- It is not a generic dashboard template.
- It is not an off-the-shelf accounting platform.
- It does not replace your accountant.
- It does not require you to rebuild every business process from zero.
Sumzee creates the management layer between your existing financial records and the decisions you need to make.
How it works
One base. One dashboard. Built around your agency.
- 01
Map your agency’s financial process
We map where revenue, costs, invoices, payments and project data live — and which decisions the dashboard needs to support.
- 02
Agree on metrics and definitions
We define how revenue, delivery costs, project margins and cash should be calculated for your agency.
- 03
Build with sample data
We build the first version on sample data, so you can review the structure before adding your financial data.
- 04
Connect, review and refine
We connect the agreed data sources, validate results with you and refine the dashboard around your monthly workflow.
Agency case study
From scattered project data to one financial view.
See how BESmart brought revenue, profit and cash together across projects, legal entities and currencies.
One financial viewRevenue, profit and cash
0lost invoices
48hFirst version on sample data
Pricing
Clear scope, agreed before we build.
First version
€2,500
We map the process, agree on the reporting structure and build the initial financial base and dashboard.
Ongoing work
~€700/month
Ongoing updates, automation and improvements are scoped according to the agency’s needs.
Final scope, deliverables and ongoing costs are agreed before work starts.
Discuss your setupFAQ
Questions agency owners ask.
Know which work makes money — before the month is over.
Let’s map the financial questions your agency needs answered and build one view around the tools and data you already have.