Unit economics
Revenue and cost measured per single unit — one customer, one order, one project.
Last reviewed 12 September 2026
Unit economics tell you whether growth helps or hurts. If a unit loses money, scaling multiplies the loss.
Pick the unit that matches how you actually sell: a subscriber for SaaS, a project for an agency, an order for e-commerce.
Frequently asked
What is unit economics?+
Revenue and cost measured per single unit — one customer, one order, one project. Unit economics tell you whether growth helps or hurts. If a unit loses money, scaling multiplies the loss. Pick the unit that matches how you actually sell: a subscriber for SaaS, a project for an agency, an order for e-commerce.
Why does unit economics matter for founders?+
Pick the unit that matches how you actually sell: a subscriber for SaaS, a project for an agency, an order for e-commerce.
Related terms
LTV (lifetime value)
The total gross profit you expect from one customer over the whole relationship.
CAC (customer acquisition cost)
What it costs, on average, to win one new customer.
Contribution margin
Revenue minus all variable costs — what each sale contributes to fixed costs.
Gross margin
What is left from revenue after the direct cost of delivering it.
See this number in your own business
One source of truth, one dashboard, first version on sample data in 48 hours.